Campari @ Hofburg 2022 & 2023
Salon CAMPARI was a special room in Hofburg Palace dedicated to Campari in the Ball Season of 2022 (10.01-28.02).
Campari requested a low-cost but inspired solution to brand the bar backwall, while following their new brand manual as well examples from their branded spaces in Cannes festival. The brand guide features luxurious and simple materials, the presence of red and the usage of key elements such as the milanese “cannete” pattern.
Among the solutions that were proposed, the client went for one with a big centerpiece behind the back bar, featuring the logo and the characteristic “canneté” pattern. The design features soft curves around the logo and the surface on which the logo lies is made of curved wood/metal. The brand name “CAMPARI” is added as a 3D illuminated logo in front of the surface. The stripes of the “canneté” are cutout and lit through. The left and right panels of the backpiece have small shelves for showcasing the product in an elegant way. There is light on the shelves, illuminating the bottles. Finally, the front bar is covered by a textured foil that gives it the Campari colors and stripe pattern.
My tasks varied from measuring and visualizing the existing space in detail (including architectural details) to producing concept variations and production plans for the carpenter.
Design & 3D Modelling: Konstantina Angeletou
Project Management & Production: revolvers creative GmbH
Photos: social media and personal archive
Salon CAMPARI was a special room in Hofburg Palace dedicated to Campari in the Ball Season of 2022 (10.01-28.02).
Campari requested a low-cost but inspired solution to brand the bar backwall, while following their new brand manual as well examples from their branded spaces in Cannes festival. The brand guide features luxurious and simple materials, the presence of red and the usage of key elements such as the milanese “cannete” pattern.
Among the solutions that were proposed, the client went for one with a big centerpiece behind the back bar, featuring the logo and the characteristic “canneté” pattern. The design features soft curves around the logo and the surface on which the logo lies is made of curved wood/metal. The brand name “CAMPARI” is added as a 3D illuminated logo in front of the surface. The stripes of the “canneté” are cutout and lit through. The left and right panels of the backpiece have small shelves for showcasing the product in an elegant way. There is light on the shelves, illuminating the bottles. Finally, the front bar is covered by a textured foil that gives it the Campari colors and stripe pattern.
My tasks varied from measuring and visualizing the existing space in detail (including architectural details) to producing concept variations and production plans for the carpenter.
Design & 3D Modelling: Konstantina Angeletou
Project Management & Production: revolvers creative GmbH
Photos: social media and personal archive
Salon CAMPARI was a special room in Hofburg Palace dedicated to Campari in the Ball Season of 2022 (10.01-28.02).
Campari requested a low-cost but inspired solution to brand the bar backwall, while following their new brand manual as well examples from their branded spaces in Cannes festival. The brand guide features luxurious and simple materials, the presence of red and the usage of key elements such as the milanese “cannete” pattern.
Among the solutions that were proposed, the client went for one with a big centerpiece behind the back bar, featuring the logo and the characteristic “canneté” pattern. The design features soft curves around the logo and the surface on which the logo lies is made of curved wood/metal. The brand name “CAMPARI” is added as a 3D illuminated logo in front of the surface. The stripes of the “canneté” are cutout and lit through. The left and right panels of the backpiece have small shelves for showcasing the product in an elegant way. There is light on the shelves, illuminating the bottles. Finally, the front bar is covered by a textured foil that gives it the Campari colors and stripe pattern.
My tasks varied from measuring and visualizing the existing space in detail (including architectural details) to producing concept variations and production plans for the carpenter.
Design & 3D Modelling: Konstantina Angeletou
Project Management & Production: revolvers creative GmbH
Photos: social media and personal archive